About

My name is John Snel, and I am an AI-Augmented Professional.
A few years ago, I found myself at a profound crossroads, both personally and professionally. The traditional path of work—the 9-to-5, the corporate ladder—no longer aligned with the life I wanted to build. It was a catalyst that forced me to ask a fundamental question: “Can you build a meaningful, profitable business that truly serves your life, not the other way around?”
I decided to find out. I didn’t have a large team or a big budget. I had a single, powerful constraint: to build a business that was as lean, efficient, and automated as possible. This constraint became my greatest advantage.
It led me to found the Life-First Business model, a framework built on two core pillars:
Intelligent Automation
I immersed myself in the world of AI and automation, not as a replacement for human skill, but as the ultimate form of leverage. I design and build the exact systems I use myself—from automating client workflows to producing content—to prove that a single person can create immense value without being chained to a desk.
Conscious Wellbeing
True success is not sustainable without a foundation of mental clarity and resilience. As the author of 'Compassion, Love, and Forgiveness,' I ground my work in the evidence-based principles of mindfulness. This is the "soul" in the system; the part that ensures growth doesn't lead to burnout.
This website is the home of that experiment.
I am building my business in public, transparently sharing the systems, the strategies, and the results. My journey is my primary case study.
Whether you are a leader looking to scale your business without scaling your stress, an entrepreneur seeking to build a more sustainable future, or a professional wanting to upskill for the new era of work, you are in the right place.
Let’s build a smarter future, together.